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Profoundly Purple

Taming Technology for Passionate Entrepreneurs

Logo Design

Logos are the cornerstones of a successful business and they need to give life to those who stand behind it.

My process is unique because I work WITH you from start to finish to make sure your logo perfectly reflects you and your business. I do this by doing starting with a 1-hour Strategy Session in which we go over the basic information of what you are looking for. I then take some time to design several concepts with 4-6 variations for use to go over together using Zoom’s screen sharing function. You get to watch and give me feedback on modifying those mockups, to better refine them. Changing the fonts, colors, and arrangement. After that, I will spend some time polishing up the refined 1 or 2 concepts for final approval.

When done in conjunction with a website, I will wait to start on the logo design till after the website content is well underway. This gives me TIME to really get to know YOU. To know your personality and how to make the logo TRULY reflect you.

My Process:

Every designer works differently, but most of the components of a good logo design process are similar. I’ll briefly go over my own creative process:

Research: I start by gathering as much information as I can about your business. I want to know everything there is to know about you, your competitors, your target market, and your marketing goals. Part of this comes from the initial consultation and communication with you, and part comes from primary research.

Brainstorming: Once I feel I have enough information, I start mind-mapping and brainstorming. This involves exploring all the possible mental associations with the key concepts stemming from the research phase.

Ideation (a.k.a. sketching): After the mind-mapping and brainstorming, I finally get to start making some mockups in my design program Xara.

Rendering: With a fresh mind, I start critically evaluating the concepts. I’ll take the best ideas, clean them up and then render the concept in Xara, usually in black and white.

Review: Now that I have a few ideas to show you, it’s time to work together again. We review the concepts, discuss which idea works best, and suggest improvements.

Refinement and color exploration: Now that the concept has been decided upon, I take all the suggestions and make the changes to the logo design. I also go back to the original research and start working color into the logo, based on a combination of personal aesthetic choice, client preference, and color theory. There will also be further exploration and refinement of the typography.

Review: Again, we will review the design together and decide on the final refinements.

Perfection: I guess that’s a weird term to use for someone who is normally so modest (it’s one of the many traits that make me so awesome). Nevertheless, this stage is essentially refining the design to the point where it is ready for the world to see.

Approval: Of course, just because I think it’s ready doesn’t mean you do, but if you’re happy, then the design is approved.

File output: Once the project is complete, I will output the logo in several file formats and sizes.

My logo design package includes:

  • Initial 1 hour Strategy Session
  • Me designing you a custom, original logo design. These aren’t randomly generated logos from software.
  • 1-hour Live Revision Session
  • Final logos are provided in High-resolution for print and web in PNG & JPG format.
    • 1 x JPG file (white background logo file)
    • 1 x PNG file (transparent background logo file)
    • 1 x Watermark logo (original logo but with transparency)
    • 1 x Logo fitted to square size (you can use as profile picture in social media or as WordPress favicon)
    • 1 x Black and white version of logo PNG
    • 1 x White version of logo PNG
    • 1 x Black version of logo PNG
    • You can request up to 2 additional color or pattern variations for logo in PNG format and High Quality.
    • 1 x Brand board (Includes 3-5 brand colors with hexcode #, brand fonts used and suggested for future branding, and your brand colors inspirational pictures). Brand board will be created after you approve your final logo, because brand board creation is based on final logo (original color).
    • 1 x .ai Raw file (Infinitely scale-able, no quality loss when resized)
  • My commitment to ensure your logo looks perfect across all mediums (no headache for you, because I’ll take care of it all!)

Ready to get started? Let’s Talk!

Pay your deposit, which will be applied toward the full balance of the logo, then use the online scheduler to book your strategy session.

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Past Designs

 

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