We met Karissa at WordCamp Kansas City, and we admired the branding package she made for the conference so much that we asked her to make one for Haden Interactive. Our designers had already created our logo, website, and lots of graphics.
The process was very smooth and well organized. She set up a Google Doc with a form for us to fill out with things like our social media accounts, our fonts and hex codes (colors), our logo wardrobe, and so forth.
If you don’t know whether you have all those things or not, you’ll benefit from Karissa’s website/brand audit. Karissa caught some places where we were still using earlier versions of our graphics, pointed out some beautiful graphics that weren’t featured on our website at all, and caught some errors, too.
Karissa’s prices are very reasonable, and we will probably go back to her for future projects. If you’re at a DIY stage, you’ll find it useful to have a style guide ready when you bring in a web firm — and for yourself. Karissa gives sensible, gentle advice that a business thinking about branding should find useful (if you’re reading this, Karissa, I assure you that we are going to make those changes you suggested as soon as we get a chance). And we also found that looking at the PDF printouts together sparked some interesting new ideas for us.
Read our full review of the experience here.